A Little Bit About Me...
As a former entertainment reporter, columnist and feature writer for magazines and newspapers like the Chicago Sun-Times, Chicago Tribune, Paddock Publications, Crain's Chicago Business and many more, Maddick Media evolved quite by accident in 1986. Although I have been a media consultant for 30 years, I never planned it that way.
My very first client had nothing to do with food. It was a Chicago author and philanthropist named Sugar Rautbord, who hired me full-time to work on her book. It launched on Oprah, which at the time, was in its first year of television! Her book made the Chicago Tribune's best-seller list and later Rautbord went on to work on her next book.
I helped Sugar with her public relations work for the Chicago Alzheimer’s foundation, a disease that Sugar’s father had. It was through Sugar that I met powerful business women including Ivana Trump and Princess Yasmine Aga Khan, the daughter of Rita Hayworth. The people and women in business that she had exposed me to gave me so much inspiration to start my own business, which I did in 1986.
One of my earliest clients was a boutique chocolate company and thus my interest in promoting food related companies began. I quickly discovered that there was a need for public relations in the food industry that did not cost $5,000-$10,000 a month. I began working with independent restaurants, chefs and small companies which produced specialty food products and I am still doing that today.
I always like to tell new clients that I do not think like a publicist. I think like a reporter and because I have been an editor of a small business paper, an entertainment reporter and a newspaper columnist, I know what not to bother editors with. I enjoy thinking up story ideas and in my opinion, that is what makes a publicist successful. It’s not always the story the client thinks it is that will get them media attention.
The term media now entails many new avenues and the internet has been the catalyst for that change without question. There are more media opportunities and outlets than ever before and it does not matter anymore where a client is based because the media is no longer based soley in its home town.
Today, I work from two different states and that too gives me an opportunity to experience a wider scope into what I do. My goal when I started is the same as it always was - to provide comprehensive media consulting services at an affordable rate.
For 30 years my business has been word of mouth. Only once did I seek out someone’s business who at the time did not have a publicist and it turned out to be one the best clients I have ever had. His name was Chef John Bubala, and that time he owned the formidable Thyme Restaurant on Halsted St. in Chicago.
As a former journalist, I told other people's stories for a living. I recently wrote a book called Letter to Each Other about my first dog, Bailey. Today, I am still story-telling in a different manner. The food industry is filled with great tales and I have always loved to tell and hear a great story.